Online shop audit

Improve your conversion with an expert-led shop audit.

A structural review of your shop, stage by stage, with a prioritized roadmap of exactly what to fix first, every recommendation grounded in research, not opinion. My audits start from what large-scale usability research already shows works, so you invest where it actually moves the needle.

How the audit works

What I look at and why.

Shopping is a journey, not a collection of pages. Every shopper moves through the same stages before they buy and drops off when a stage creates too much friction. My audit follows that journey, so you can see exactly where your shop is losing people.

  • N
    "Am I in the right place? Can I trust this?" The first seconds decide whether a visitor stays at all.
  • N
    "Can I find what I want?" Search, navigation and filtering that surface the right products fast.
  • N
    "Is this the right product for me?" The information, proof and reassurance that remove doubt.
  • N
    "Can I complete this without friction?" A cart and checkout that feel effortless, safe and inevitable. 
  • N
    "Did I make the right decision?" The reassurance after purchase that turns a buyer into a returning one.  

Every finding is cross-referenced against usability research so you know it’s not my opinion, it’s what shoppers actually respond to.

STARTER Audit

Top priorities.

Fast results.

The structural issues that matter most: identified, ranked and explained. 

  • N
    Expert review of your online shop
  • N
    Your top priorities, ranked
  • N
    The fix for each and the research behind why it matters  
  • N
    Detailed report as PDF

Free 30-minute call. No commitment. We’ll work out together whether this is the right next step.

FULL Audit

A complete picture, with a plan to act on it.

The full diagnosis of your shop, with a sequenced roadmap.

  • N
    Everything in the Starter Audit, plus:
  • N
    Every relevant check across your online shop
  • N
    Sequenced roadmap with impact estimates
  • N
    Live walkthrough call + Q&A

Free 30-minute call. No commitment. We’ll work out together whether this is the right next step.

Implementation Support

From findings to real results.

A report in a drawer doesn’t change anything.

After the audit, I can continue working with you to make sure the findings are actually implemented. I align stakeholders, coordinate with your team, and support the execution of the recommended changes so the audit becomes a business result, not just a document.

Price: Individually based on scope.

Other ways to work together.

Project Consulting

Evidence-based project guidance.

I join your team as an external project consultant for launches, rebuilds or improvement programmes, and bring evidence-based guidance into every key decision. No guesswork. No reinventing wheels that research already built.

Workshops

Design and build it right, based on what research already knows.

In the workshops you’ll get a structured overview of the most important evidence-based e-commerce improvements how to design and build the features that determine whether shoppers buy or leave. Concrete, directly applicable knowledge you can use from the next project onwards. 

Not sure yet?

Something else on your mind?
Let's talk.

Digital project management, UX design, UX research, e-commerce setup, conversion rate optimisation, B2B or B2C shops whatever you're working on, let's talk it through and find out together whether and how I can help.