The 5-Yes Scorecard
Is your shop converting as well as you think it is?
Before anyone buys, they say yes five times — about trust, finding, deciding, checkout, and what comes after your purchase. The Scorecard shows which yes your shop is losing.
Take the 5-Yes Scorecard and benchmark your online shop against the five decisions every shopper makes before they buy.
Detailed PDF report in your inbox in 5 minutes or less.
How it works
40 quick questions. Five minutes. One clear answer.
Before anyone buys, they say yes five times — about trust, finding, deciding, checkout, and what comes after your purchase. The Scorecard shows which yes your shop is losing.
Take the 5-Yes Scorecard and benchmark your online shop against the five decisions every shopper makes before they buy.
01
Answer Questions in only 5 minutes.
40 fast yes/no questions about your shop — no tools, no setup.
02
Get your Score.
Get an overall score plus a breakdown across all five stages.
03
Quick Wins.
See your weakest stage and the quick wins to start with in a detailed PDF report.
What you'll get
A real diagnosis. Not a generic checklist.
Research-based questions
Every question is grounded in how shoppers actually behave drawn from thousands of hours of UX research, not opinion.
A score for every stage
An overall score and a breakdown across the 5-Yeses "Orient, Find, Decide, Buy and Confirm" so you see exactly where your online shop leaks.
A personalised PDF report
A tailored report with the quick wins you can start on today sent straight to your inbox.
Find out where your shop is losing shoppers.
Free · 5 minutes · No tools to install